Lifestyle brand UGG Australia announced the first global brand campaign, entitled "This is UGG", features American football quarterback Tom Brandy, who typically appears in UGG campaigns crafted specifically for him, will be integrated into “THIS IS UGG", in moments together with his mother and father.

“THIS IS UGG” is a multi-media, cross-channel campaign presented primarily in black-and-white that features real moments with real people captured in personal settings by photographer Carter Smith, that celebrate the small moments that mean the most to them.