Australian actor Hugh Jackman, newly announced earlier this year as the new brand spokesperson for Swiss luxury label Montblanc, has debuted in an ad campaign photographed by Nathaniel Goldberg for its watches and writing instruments collections.

http://www.youtube.com/watch?v=kgnNDN1Qon0

The accompanying TV commercial entitled "I Tell Stories" starring the Montblanc Meisterstück which celebrates its 90th anniversary this year, was directed by Martin Campbell (Casino Royale, Golden Eye).