In a cinematic tribute to a legacy that has transcended generations, Louis Vuitton continues its 130th anniversary celebration with a new campaign directed by Roman Coppola and captured by Glen Luchfors. The house explores the intimate bond between global icons and their cherished traveling companions, proving that a truly great bag is far more than a simple accessory. At the heart of this narrative is House Ambassador Zendaya, who brings a contemporary energy to the legendary Speedy.

First conceived in the early 1930s as an expression of modern movement, the Speedy was designed for a generation that refused to stand still. Its supple form and signature handles captured the spirit of freedom, later becoming a living canvas for artistic reinvention. In the new campaign, Zendaya reflects this dynamic lifestyle, showcasing how the Monogram canvas remains a vital, personal statement of style in a fast paced world. Her presence underscores the bag's enduring relevance, bridging the gap between historical heritage and twenty-first-century audacity.

While Zendaya leads this evocative journey, the campaign also features profound reflections from fellow ambassadors and friends of the house including Catherine Deneuve, Liu Yifei, and Hoyeon. Each star unveils their own connection to iconic silhouettes like the Alma, the Noé, and the Neverfull, further illustrating the house’s commitment to the art of travel. Together, they celebrate a 130-year journey where fine craftsmanship meets individual story, ensuring the Monogram continues to define elegance for future generations.