Introducing the new TAG Heuer Monaco Chronograph x Gulf, a bold, limited-edition tribute to racing heritage, legendary style, and the film that immortalized an icon.

Limited to 971 pieces, this new Monaco pays homage to 1971 — the year Steve McQueen wore the original Monaco in the movie Le Mans, forever fusing TAG Heuer with motorsport lore and Hollywood legacy. Partnered once again with Gulf, TAG Heuer reconnects with the era’s spirit, where Porsche 917Ks roared down the Mulsanne Straight and style was defined by grit, oil, and adrenaline.

This release comes at a pivotal moment: the prestigious Formula 1 Grand Prix de Monaco now bears TAG Heuer’s name as title sponsor — a powerful signal of the brand’s ever-deepening bond with the racing world. And this watch? It’s the physical manifestation of that bond, a bridge between past and present.