Tumi unveils its first China flagship in Shanghai with an immersive ode to movement and modernity | SENATUS

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Tumi unveils its first China flagship in Shanghai with an immersive ode to movement and modernity

4 July 2025

By Tricia Oliviera

In the heart of Shanghai’s most prestigious luxury district, TUMI has opened the doors to its very first flagship store in China—an architectural love letter to purposeful design and the spirit of global travel. Nestled within the iconic Shanghai Centre on Nanjing West Road, the flagship marks a bold new chapter for the travel and lifestyle brand, inviting customers into a world where movement, materiality, and meaning converge.

A sweeping sculptural façade greets visitors, inspired by TUMI’s signature 19 Degree motif—its metallic undulations echoing the rhythm of travel. Inside, marble finishes and soft neutral palettes offer a serene yet sophisticated backdrop for the brand’s full collection of travel, lifestyle, and accessories for both men and women. The store's layout unfolds like a journey itself: deliberate, dynamic, and deeply tactile.

Anchoring the flagship is a striking art installation, Journey, by Chinese artist Xu Fei, melding bamboo craftsmanship with the celestial philosophy of “round heaven, square earth.”

In every detail, from an open-concept VIP salon to an interactive materials wall, TUMI reaffirms its design ethos: to empower movement, inspire resilience, and elevate the experience of modern travel—one journey at a time.

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