TAG Heuer announced in an event held in New York City last evening, Tom Brady, star quarterback of the New England Patriots, and four-time Super Bowl champion, is now the watch label's newest brand ambassador.
The announcement was timed alongside a simultaneous reveal of the new Carrera - Heuer 01, a timepiece that honors the brand's heritage and symbolizes the evolution of the manufacture's Calibre 1887.
The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre.
Early looks at the campaign images show the athlete adorning the new timepiece as well, from strength training to relaxing in the stands.
On the occasion, Tom Brady revealed "I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carrera 1 is no exception."
