Chopard is a unique spirit in the world of jewellers and watchmakers.
The Swiss label's self-evident style eloquently expressed through its creations, overseen by the family that guides and embodies it, is impressive alongside its philanthropic commitments.
Evolving over the years, Chopard has remained loyal to an independent mind-set, determined freedom of action, exceptional creative vitality, and contagious joie de vivre.
Passion for excellence. Expertise and boldness. Respect for traditions while challenging conventions.
These qualities contribute to nurturing the Chopard spirit, underpinned by the perseverance, the sincerity and the commitment demonstrated by the Scheufele family, like unmistakable signature features of its unique style.
Throughout the course of 2015, the manufacture will bring the spotlight on its essence through each of its 4 flagship collections: Happy Diamonds, Imperiale, Haute Joaillerie and Classic Racing.
Kicking the series off is the Happy Diamonds campaign.
1976 saw the birth of these Happy Diamonds, inspired by the sunlight sparkling on the drops of a waterfall in the Black Forest. In discovering this new creation, Karin Scheufele spontaneously exclaimed, "Diamonds are happiest when they are free!"
Photographed by Luigi & Iango, the playful, fresh and joyful spirit of the Happy Diamonds lights up this campaign with its contemporary aesthetic and iconographic codes placing the brand firmly in tune with the times and testifying to its legendary boldness as well as its capacity for innovation in terms of both creations and communications.
Moving and connected, spontaneous, whirling and dazzling, Happy Diamonds perfectly reflect the exuberant spirt and the enchanted enjoyment of life by the young women who wear them.
