Fred & Ginger has brought out a £25,000 ($39,970) diamond bra that will be put up in an "erotic boutique Coco de Mer window display" as the Christmas holiday season comes in. Created in collaboration with Hatton Garden’s Diablom’s Fine Jewelry the two piece bejeweled set draws its inspiration from Cinderella and her horse drawn carriage.

The bra and panty set feature an 18 carat yellow gold framework, studded with 69 "small pave diamonds" with a 0.5 carat diamond on a pendulum, and four more diamonds on each side on the under pants. The fabric used is 100 percent French silk satin and will be available in gold, black navy and ivory hues, from Coco de Mer’s Covent Garden store.