NORQAIN, the family-owned independent Swiss watch company, announces a world premiere: the Wild ONE of 1. This landmark concept and watch industry milestone will give customers access to a possible 3.5 million different, fully customized versions of the company’s ultimate high-performance sports watch.

The groundbreaking Wild ONE of 1 marks the first time a Swiss watch company has given customers total control over every element of their watch, from A to Z. To add the ultimate personal touch, customers will be able to print an outline image, such as a family portrait, or a logo or text on the watch’s sapphire case back, completing the watch’s unique ONE of 1 character.