Fendi shines the spotlight on the iconic Peekaboo bag by Artistic Director of Accessories and Menswear, Silvia Venturini Fendi, leading up to April in celebration of the month of the Peekaboo.

An intimate side of the brand icon is shown through supermodel, actress, and philanthropist, Naomi Campbell, via a cinematic visual campaign lensed by renowned British photographer, David Sims.

The visual imagery illustrates bold feminine energy, with Campbell’s persona symbolising the independence, ambition, and strength that the Peekaboo represents for women worldwide.