Swiss watch manufacture Breitling has announced the appointment of Erling Haaland of Norway as is its newest brand ambassador.

The Manchester City striker joins illustrious company the likes of movie stars Brad Pitt and Charlize Theron, as well as legendary surfer Kelly Slater, NBA star Giannis Antetokounmpo, ballet dancer Misty Copeland amongst others, who have been formed up into Breitling Squads to promote the different pillar offerings by the brand.

At the FIFA U20 World Cup, he took the Golden Boot for scoring a record nine goals in a single match. Now, at only 22 years of age, he is already considered one of the best players in the world.

“Erling Haaland is exactly what we look for in a squad member,” says Georges Kern, CEO of Breitling. “He’s a powerful performer, he’s got tremendous character, he’s completely authentic and down to earth—Erling is the absolute embodiment of Breitling’s casual and inclusive luxury.”