Since 1920, New Era has been handcrafting the finest headwear in the world. Today with apparel and accessory lines, the brand is a market leader rooted in sport and an influencer of street and lifestyle culture around the globe.

With over 500 licenses in its portfolio, New Era is the brand of choice in the world of sports, fashion, music and entertainment. From being the official headwear for the major American sport leagues like the MLB, NBA and NFL to recent collections with Rolling Stones, Guns and Roses, Tupac, Star Wars, Marvel Comics, Disney, Dragon Ball Z and Ultraman, the iconic New Era Logo at the side of the cap is a cultural phenomenon.

Finally Singapore gets its first flagship store, also the first in the region, located at the new wing at Vivocity #B1-20. The boutique offers an exciting range of product as well as cap personalization services. In addition, Singapore-exclusive merchandise will also be made available at the stores with the New Era Singapore visor caps and tees launching 19 July.