Clare Waight Keller, Chloé Creative Director has unveiled her first campaign for the French label for the Spring/Summer 2016 season, set in the Argentinian capital of Buenos Aires, affectionately referred to as the “Paris of South America."

The campaign visuals see models Céline Bouly and Ari Westphal make their debut as the brand new faces of the brand, alongside returning stars Antonina Petkovic and Ilvie Wittek.

Shot by US photographer Theo Wenner, the campaign focuses on the season’s technicolor ombré silk dresses and athletic, romantic separates featuring printed lace and colorful tassels. The time of day shifts subtly throughout the series and the sun-drenched images invoke a spontaneous and cinematic vibe.