Charlie Siem has been picked by Jason Wu as the new face of Hugo Boss for the Spring/Summer 2015 campaign, photograph by Inez Van Lamsweerde and Vinoodh Matadin in New York City’s Chelsea district.

The 28 year old concert violinist from the United Kingdom, who had been more accustomed to playing a 300-year-old Stradivarius at concert venues like New York’s Carnegie Hall and London’s Royal Albert Hall, is quickly adding several key engagements in his modelling portfolio.

The Eton and Cambridge-educated musician has also been the face of Dunhill and the Armani Eau de Nuit fragrance.