As first seen in CHANEL's Spring/Summer 2014 presentation, Karl Lagerfeld has launched what is likely to be an instant-hit, playing with conventions and personalising the backpack by giving it an authentic and worn appearance: graffiti, tags, splashes of paint and colours, added details like scoubidous, snap hooks and luggage tags… “There’s a certain lightness and a certain kind of humour in all this,” he declared.



But the creation of the bag goes way beyond simple customisation. Made in a thick linen canvas, the backpack is produced in adherence with House traditions and requires several hours to complete. Every motif was specially conceived and reproduced thanks to a specific printing procedure which allows for a wide variety of shades and several colour effects. 

The iconic codes such as the quilting of the backpack, the metal initials, the double C pendant and the painted logo are reminders of where it’s come from.

The luggage tag has an aged finish; the hand-woven handle and zipper tag are crafted from beautiful leather. Finally a hand-woven scoubidou is attached to a metal snap hook, just like the good luck charms of teenagers, adding further originality to the bag.

Available in two sizes (as well as a third tote-shaped version) and three colours, the CHANEL backpack is now in CHANEL boutiques worldwide.