Emporio Armani Goes 'Digital' with Menswear in Milan | SENATUS

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Emporio Armani Goes 'Digital' with Menswear in Milan
By SENATUS Magazine | 26 June 2013

Presenting an elegant wardrobe titled “Digital,” Emporio Armani takes classic menswear favorites — suits, jackets, shirts, slacks and pullovers — and makes them contemporary through the use of techno fabrics and laser techniques. Colors range from Armani blue to teal green, to putty beige and ice white, all made more luminous by high tech mingling of cotton and yarns. Punctures are laser etched into super soft leather, creating a digital effect.

Shapes become extra light, linings disappear and zippers and press studs replace buttons. Heat welding gets rid of seams as in the rough cut light wool jacket or the straight-legged trouser with pleated waist for extra comfort.

There's lots of novelty in the accessory department, such as the small hand bags carried by the models, a look Armani discovered in Japan, or the see-through plexiglass lace-ups.

"Revealing the ankle can be sexy," a good-humored Armani said after the show Monday.

10 Photos | View Photos

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