Nico Rosberg who has just won the 2013 Monaco Grand Prix, 30 years after his father Keke first achieved the feat, had ties with the watch manufacturer from Schaffhausen that started when his father gave him an IWC years ago. “From that moment on I was hooked, es­pecially on watches by IWC: the designs are simply unique. But it isn’t just the outside: the cases are packed with state-of-the-art technology and high performance.

"Becoming a Friend of the Brand is like being reunited with an old acquaintance. My first watch was an IWC, a gift from my father.”

Lewis Hamilton is a declared aficionado of fine watchmaking and clearly recognizes the similarities between his profession and the watches made by IWC Schaffhausen: “I love wristwatches, and it seems to me that those made by IWC have a lot in common with Formula One™ drivers: they’re unique, high-performance watches and are among the best in their field."

"Needless to say, I’m really looking forward to our partnership with the company.”

Read more about IWC Schaffhausen Ingenieur Collection Inspired by Partnership With MERCEDES AMG F1 Team: http://senatus.net/article/iwc-schaffhausen-ingenieur-mercedes-amg-formula-one/