Burberry is participating in the world's biggest watch trade fair in Switzerland, at the 2013 edition of BASELWORLD which takes place from 25 April through 2 May. The British brand's exhibition "booth" will be in the center of the Hall of Desires 1.1, D31, where it will present its new watch collections, including its “The Britain” models inspired by the emblematic Burberry trench.

Burberry will showcase its new creations in its exhibition space that has an illuminated exterior and have digital screens and interactive equipment that will allow visitors to learn more about how each Burberry watch is made.